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“The riches are in the niches.” Admittedly it only rhymes in an American accent, but it’s a philosophy that is powering The New European owner Matt Kelly who has bought the title from local publisher Archant, where he launched it as a “pop-up paper” two weeks after the 2016 Brexit vote stunned Britain. Kelly isn’t going it alone exactly. He has accrued a consortium of investors, forming a fantasy team of media titans. Among them are former FT editor Lionel Barber, ex-BBC director and former NY Times chief exec Mark Thompson and Edelman’s chief exec for Europe Ed Williams.

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