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EU Antitrust VP Warns Apple to Give Equal Treatment to All Apps Amid Tracking Changes
Monday February 8, 2021 10:09 am PST by Juli Clover
Amid Apple s planned privacy changes that will require app developers to ask for permission before tracking users for advertising purposes, European Commission VP Margrethe Vestager today warned Apple that it must treat all apps equally, including its own.
In an interview with
Reuters, Vestager said that if Apple is not treating its apps in the same way when it comes to the privacy requirements, it can be competition that could lead to antitrust issues.
Facebook, the most vocal opponent of Apple s upcoming privacy changes, has claimed that Apple s plans are anti-competitive because Apple s own apps are exempt from the rules. Apple plans to force app developers to ask users before accessing the advertising identifier (IDFA) on user devices for ad tracking purposes, with the requirement to be enforced when iOS 14.5 and iPadOS 14.5 are release