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Sage strikes naming rights deal for new Newcastle Arena in the UK
The planned 12,500-capacity arena in the Newcastle’s Gateshead Quays complex, UK, is to be branded Sage Arena, following a deal between the accounting software giant and AEG Global Partnerships.
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Sage strikes naming rights deal for new Newcastle Arena
The £10m naming rights deal will see the ASM Global-operated, £300 million, development at NewcastleGateshead Quays branded The Sage
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