Banking-as-a-service (BaaS) has been on the rise in Europe in recent years, driven by favorable new regulations, the region’s thriving fintech ecosystem, increased collaboration between banks and fintech companies, and changing customer expectations. Moving forward, BaaS will carry on its momentum in the region, triggering a "revolutionary shift" in the financial service industry, a new report by WhiteSight, a fintech-focused research firm, and Toqio, a fintech-as-a-service platform provider, says.