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Relevance looks at the challenges and digital opportunities across luxury that have emerged as a result of the pandemic.
Appreciating a luxury product traditionally means touching it, feeling it, experiencing it in person and meeting the creators. However, Covid-19 has made this a real challenge for brands, leaving luxury businesses with the need to come up with a new marketing strategy; one that still allows for the ease, comfort, and personalization befitting the HNW and UHNW audience, while forgoing any requirement for in-person contact.