Article - Travellers Will Pay 10% Extra for Sustainable Travel Despite Cost of Living Crisis: Euromonitor Report - 41% of travellers are also prepared to pay more than 30% extra for adventure and eco-tourism, according to the Voice of the Consumer: Lifestyles Survey, mentioned in Euromonitors newly released Sustainable Travel Index 2023.
Scandinavian Countries the Most Sustainable For Tourism
Greta Thunberg s home country, Sweden, came out on top in the Euromonitor International Sustainable Travel Index. April 03 2021 4:00 AM EDT
Sweden was recently ranked at the top of the Euromonitor International Sustainable Travel Index. Euromonitor International is the world s leading independent provider of strategic market research, which developed the index to the industry transition to a more sustainable and purpose-driven model, as data shows the future and success of travel businesses will be centred around sustainable and digital transformation.
The report argues that radical change will be essential in building resiliency and agility to futureproof the sector. Sustainable transformations will play a significant factor in the future to ensure businesses and communities can thrive.