My name is beri meric, cofounder and ceo of iv. Is my pleasure to introduce all of you to alex kantrowitz. Hello, how are you today . Im doing great. Take you for having me for this. Im really excited for it, weve got our members from across the world joining us for this conversation. Ive been talking about it nonstop over the last few days to the point of annoying white if you friends. Were all very, very excited to learn from you today, so true might everybody the context of a conversation today, together with alex were going to be learning how to compete in the world where no advantage is safe. This concept of always they want is something we can all benefit from. With alex started writing this book im sure he wasnt exactly expecting it to be released in the midst of a pandemic. However, in my view this topic could not be more relevant especially these days when so many of us are forced to have that day one mentality. Help us kick off, alex. Id love to ask you, what you found to be