Vistar Media & ChinaDOOH Bring Programmatic DOOH To Mainland China bandt.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bandt.com.au Daily Mail and Mail on Sunday newspapers.
Let s explore why data privacy changes are positive for advertising, how they specifically affect DOOH, and the changes DOOH advertisers do need to make to adjust to the impact of ATT and other privacy reforms.
OAAA Announces Standardization Guidelines And Best Practices For Exposure Methodology In Digital Out Of Home Advertising
New Framework to Help Effectively Capture Mobile Users Exposure to DOOH Campaigns
News provided by
Share this article
Share this article
WASHINGTON, May 7, 2021 /PRNewswire/ The Out of Home Advertising Association of America (OAAA), today released a comprehensive guide for capturing mobile advertising IDs to effectively evaluate which consumers are exposed to digital out of home (DOOH) media. The OAAA DOOH Exposure Methodology Standardization Guidelines and Best Practices will establish an industry-wide measurement standard, while allowing for ongoing improvements. The trade organization worked with top member industry leaders to develop the guidelines and best practices to empower omnichannel marketers to increase investment in DOOH and enable optimal adoption.