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Akis Tsolis, the CEO of ActiveMedia Group, presents key findings from research conducted by Deree students on primary and secondary marketing strategies involving the Greek sports tourism event Navarino Challenge.
“Education of youth is the foundation of society” – Pythagoras, 580-490 B.C.
With this quote from our multi award-winning sports tourism event, Navarino Challenge I opened the online briefing session addressed to students.
It was only one of the first steps of the collaboration between Active Media Group & the School of Business and Economics of Deree – The American College of Greece.
We worked together with Dr. Tzoumaka, the module leader responsible for the design and the execution of the project who oversaw the two leading introductory marketing courses across the School of Business and Economics and the Sports Management Program to design this authentic learning experience. Approximately 120 undergraduate students of 9 sections took part in a re