Casa BRUTUS, Apple’s VP of Industrial Design
Evans Hankey, VP of Product Marketing
Bob Borchers, and industrial designer
Eugene Whang have talked about the creation and design of the new AirPods Max wireless headphones.
Apple’s design team explains how the company went through hundreds of different design iterations for the AirPods Max before settling on the final version. “We only had one chance to enter the product category, so we wanted to make it the best,” said Hanky.
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Apple chose aluminum for the AirPods Max because it is “quite familiar with aluminum and its oxidation process,” explained Wang.