The Swedish company submitted a new version of its app to Apple with basic pricing and website information, which is a minimum requirement under the European Commission s ruling in its music streaming case, it said in a post on X on Wednesday.
Meta-owned Instagram launched Threads in the United States and elsewhere in July but EU users cannot access the platform because the company was wary of Brussels regulatory oversight before any roll-out.
Meta Platforms, the parent company of Instagram and Facebook, is considering introducing ad-free subscription plans for users in Europe. The move is an attempt to comply with EU regulations that aim to limit personalized ads without user consent. The proposed subscription plan, priced at 10 euros per month, would offer users a choice between a free, ad-supported plan and a paid ad-free option.