Upon completion of the demerger, the shareholders of ABFRL will get one share of ABLBL (now Madura Fashion and Lifestyle) for every one share in ABFRL, in addition to their existing shareholding in ABFRL.
Aditya Birla Fashion and Retail Ltd (ABFRL), the fashion retail business of the Aditya Birla Group, plans to demerge Madura Fashion & Lifestyle to form a separate listed entity.
The Madura Fashion & Lifestyle business segment consists of four lifestyle brands viz Louis Philippe, Van Heusen, Allen Solly & Peter England apart from American Eagle & Forever 21, sportwear brand Reebok and the innerwear business under Van Heusen