Ethics and Copyright Law in an AI-Excited World Communicators are pressured to write and create content faster than ever for more channels than ever. Many costly mistakes come from a lack of knowledge or know-how of legal and ethical communication principles. A poorly written post or unapproved use of a visual can undo years of reputational work for brands. Learn the most important rules to follow from public relations author Melissa Vela-Williamson and media law attorney Alicia Calzada who has challenged copyright issues of all sizes.