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Animal tourism has been roughly estimated as contributing to 20 – 40% of all global tourism. Unfortunately, most animal tourist attractions ‘have substantial negative animal welfare and conservation impacts,’ as the tourism industry utilizes and exploits animals in an assortment of ways and places, from entertainment to transportation and from being ‘sought out in the wild’ to ‘displayed in captivity.’ ‘The common denominator to all these activities is that they relate to animals as objects rather than subjects the animals are more often manipulated than recognized as purposive agents or actors in their own right.’ In this post, animal welfare and its importance in tourism will be addressed, as well as suggestions for making ethical animal tourism choices.