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Today, more than 60 percent of consumers start their online shopping searches on Amazon. That trend is unlikely to change, as consumers have grown accustomed to the new normal of digital purchasing. As we look ahead into 2021 and beyond, here is what will take place in the Amazon e-commerce ecosystem that every brand needs to know.
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//]]>// >By Ethan McAfee
Mar 16, 2021 5:00 AM PT
Since the onset of the COVID-19 pandemic, consumer buying behaviors have changed dramatically and e-commerce is booming. The 2020 holiday season alone saw online sales increase by a whopping 49 percent over the previous year. Meanwhile, eMarketer predicted last June that traditional brick-and-mortar retail sales in 2020 would drop by more than 10 percent.
At the heart of this surge in e-commerce is Amazon.
Today, more than 60 percent of consumers start their online shopping searches on Amazon. That trend is unlikely to change, as consumers have grown accustomed to the new normal of digital purchasing. Even seniors have changed their habits and are projected to be a major driver of e-commerce growth in the coming years.
Today, more than 60 percent of consumers start their online shopping searches on Amazon. That trend is unlikely to change, as consumers have grown accustomed to the new normal of digital purchasing. As we look ahead into 2021 and beyond, here is what will take place in the Amazon e-commerce ecosystem that every brand needs to know.
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