Print Unit Sales Soared Last Week By Jim Milliot | Dec 10, 2020
Holiday book buying kicked into high gear last week, with unit sales of print books jumping 44.3% over the week ended November 29, 2020, at outlets that report to NPD BookScan. The smallest gain in the week came in young adult fiction, where sales increased 31.2%, whereas the biggest jump was in young adult nonfiction, which had an 86.8% increase.
In general, the sales boost came from higher sales of existing titles. For example,
The Boy, the Mole, the Fox and the Horse, last year s Barnes & Noble book of the year, saw sales skyrocket to about 138,000 copies last week from just over 14,000 copies in the previous week. Holiday favorite