of the reinvention institute, also author of the book ten laws of career reinvention, essential survival schools for any economy. i love the name of your company, reinvention institute. thank you. one of the things you say is people need to create an annual reinvention plan, which for a company, let s say, is doing well, might be hard enough to sit back and say why not do this. the thing about it is, having a reinvention plan is like having insurance for your business. like shugar, one day he got a phone call and saw half his business disappeared. if he every year sat down and said what would i do if my primary business went away, he could have been prepared and launch something right away. it might give you the focus of seeing what you like about your business, another way of looking a your business. also beginning to lo at what area should you go into, coming