Popular fast-casual plant-based chain By Chloe is back, but with a new name–Beatnic. Following the restaurant’s bankruptcy and reorganization, the company s new owners took the reigns to rescue the vegan fast-food staple from complete closure. The company s new owners revealed to
Fortune that its new name is a reference to its original location in Greenwich Village and its relationship with the Beatnick movement.
Originally founded by plant-based chef Chloe Coscarelli and Samantha Wasser in 2015, the popular chain shaped the vegan fast-casual scene across New York, Massachusetts, and Rhode Island. The fast-casual restaurant grew to 14 locations spanning across the three states, but due to financial hardship caused by the COVID-19 shutdown, the company was reduced to 10 locations.