Finland’s news media environment features a strong regional press, a strong public service broadcaster (Yle), one widely read national daily (Helsingin Sanomat), and two popular evening tabloids, both reaching over half of the adult population. There is a relatively high level (21%) of paying for online news and Finnish news remains the most highly trusted among the countries surveyed.
An international study finds that people in Finland value the news provided by publicly funded outlets more than any of the other 46 countries in the survey.
Finland’s news media environment features a strong regional press, a strong public service broadcaster and widely read national newspapers. There is a relatively high level of paying for online news and Finnish news remains the most highly trusted among the countries surveyed.
In the pre-internet age, journalists’ careers were inextricably linked with the outlets they worked for. But the rise of social media and other tech platforms has allowed many individual journalists – along with many others, whether activists, creators, influencers, or political figures – the opportunity to break away and build their own profiles independently of any particular news brand.