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Eroski Focuses On Private Label And Debt Reduction

Spanish supermarket chain Eroski is intensifying its focus on private-label brands as a key strategy to compete with Mercadona and Lidl.

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Ainhoa Oyarbide Mendieta Explores Eroski s Private Label Strategy

As part of our dedicated Private Label Issue, ESM spoke to industry leaders at a number of retailers across the continent, about why they believe private label.

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