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Androgynous, emotive and layered: How to define modern male scent

Is emotion the inspiration for the future of male scents? The National dives into how they have evolved and what's next

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Baroness Ariane de Rothschild on reimagining historic Paris perfume house Caron

Founded in 1920, the house of Caron is capturing the imagination of a new generation

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"It's a strong, committed and creative relaunch", Jean Jacques, Parfums Caron

Acquired in 2018 by the Luxembourg fund Cattleya Finance S.A., the investment holding company of Benjamin and Ariane de Rothschild, the Caron Perfume House has since opened a brand new chapter in its more than 100-year history. This is evidenced by a host of recent launches - such as Poivre Sacré and Poivre Impérial - and a powerful international redeployment. A revival led by the passionate duo Ariane de Rothschild and Perfumer Jean Jacques who describes for Premium Beauty News the new.

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