The results are in from the Singapore Creative Circle Gong Awards, as part of the Singapore AdMarCom Festival. As reported earlier today, BBH Singapore took out Agency Of The Year. Forsman & Bodenfors Singapore and Mullenlowe Singapore are the other top performers, ranking as 1st and 2nd runners
August 4 2021, 10:07 am | BY Kim Shaw | No Comments
MullenLowe Singapore has created an immersive 360degree campaign to celebrate the launch of ‘Maserati Ghibli Operanera’, a creative collaboration between the iconic Italian automotive brand and Hiroshi Fujiwara, the founder of Fragment Design and a pivotal figure in shaping streetwear culture.
This is the first time Fujiwara has collaborated creatively in the automotive industry, interpreting Maserati’s iconic Trident brand through a street culture lens.
To launch the collaboration, MullenLowe Singapore looked to break the rules of traditional automotive marketing, treating it more like a work of art or fashion design. Following a global pitch, the team developed a global campaign that takes inspiration from street art and Anime and uses the streets of Tokyo as a canvas and backdrop for much of the promotional activities and creative work.