Photo by The Len
February 23, 2021
Washington, DC The Animal Welfare Institute (AWI) challenged Boar’s Head today before the Federal Trade Commission (FTC) for using deceptive advertising practices in promoting its “humanely raised” chicken sausage and Simplicity All Natural turkey products.
There is no evidence that Boar’s Head, a billion-dollar deli meat brand headquartered in Sarasota, FL, raises its chickens and turkeys in accordance with animal welfare standards that exceed standard industry practices. In reality, Boar’s Head merely complies with the minimum industry animal care standards of FACTA (Farm Animal Care Training & Auditing) for its chicken products and the National Turkey Federation (NTF) for its turkey products. AWI is requesting that the FTC protect consumers, animals, and farmers by preventing Boar’s Head from engaging in marketing designed to create the false impression that its chickens and turkeys are treated better than birds on any other factor