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Apr 29, 2021
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Erin Narloch is always looking for sneakers. Bound by duty and maybe a bit of destiny, her search spills over from her professional life where she is the senior manager of Reebok’s archive to her personal life. She has dragged friends and loved ones into this pursuit during unrelated travels, into secondhand stores in different corners of the world.
“I have lost the attention of my family many times,” she admits of these excursions.
Conversation alone is enough to conjure the scents of the hunt, the stale air of a Goodwill in Wisconsin or the ripe charm of a vintage shop in Berlin. Narloch, an energetic Midwesterner fluent in sneaker history and deadpan, is after not just footwear, but anything Reebok related apparel, ephemera, facsimile.