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linkedin Crowds cheer Novak Djokovic after victory at the semi-final of the Australian Open on 18 February (Getty Images) The coronavirus continues to have a global impact on the brand experience sector, bringing most in-person events to a standstill. In recent weeks, a ray of hope can be seen from sporting events such as the Australian Open, which welcomed 30,000 spectators before a five-day lockdown came into play. Although the Australian Open encountered this hiccup, it has once again opened its doors, with masks remaining mandatory both indoors and outdoors when social-distancing rules cannot be followed.   The measures in place at the Australia Open have enabled crowd levels that the UK has not experienced since early 2020. To event organisers currently experiencing lockdown measures here, the journey back to IRL can t come soon enough. However, although sporting events are in full swing, the brand experience sector in Australia is not following suit thus

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