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Kona retailers excited to see the old guard resume control

Kona retailers excited to see the old guard resume control
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The Ride: To the Oregon coast and back via Nestucca River Road

Retailers unimpressed by Kona s new D2C program

BELLINGHAM, Wash. (BRAIN) Kona USA, facing the same excess inventory and stagnant consumer demand challenges as most other IBD brands, rebuilt its website in early June to add consumer-direct sales for the first time. While most traditional IBD brands now offer some variety of direct sales and click-and-collect few have received such a negative initial response from retailers.

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