The Wu-Tang Clan is a formidable force and a case study for branding which provides a wealth of marketing lessons that business leaders can learn for their own brands.
Social currency refers to all existing and potential resources which arise from the presence of social networks and communities - either online or offline.
It was the year 2006, smack dab in the middle of the early aughts, and Birkenstock was losing its foothold as everyone’s favorite ugly shoe. So it brought in…