June 7 2021, 11:00 am | BY Kim Shaw | No Comments
Publicis JimenezBasic and Digitas Philippines have released this campaign for Promil Gold Four, the milk of fast-thinking kids, to help families transition from traditional schooling to online, faster.
The pandemic has forced the Philippines into the longest lockdown in the world and schools have been closed since March 2020. That means goodbye, classrooms. Hello, online learning! The thing is, transitioning to online learning takes some getting used to.
Intorducing The Think Fast Sale By Promil Gold Four, the brand turned online selling into online learning, transforming the leading shopping apps in the Philippines into learning tools. The usual product photos became flashcards that parents and kids could answer together. Typing the answer in the voucher tab unlocks discounts or prizes.