By Ambie Renee
It s a battle of the logos.
Both Kanye West and Walmart have logos of a sun, but Walmart s is made up of six solid, thick lines and Kanye s has eight dotted/dashed lines. The problem is they are just a little too similar for Walmart s comfortability. So, they reached out about five times to give him an opportunity to either change the logo or come to some sort of compromise but received no response. Now, the legal action begins.
Walmart s attorney Erica Goven stated, As we have previously mentioned, with the little information provided in the intent to use application, it is difficult for Walmart to determine, without more information from Yeezy, how the parties could work together to eliminate confusion. She continues Unfortunately, since Walmart has not received any substantive feedback, in order for Walmart to preserve its rights and protect the Walmart Spark Design, Walmart must move forward in filing a Notice of Opposition against the Yeezy Application. De
Walmart Opposes Kanye West’s ‘Confusingly Similar’ Yeezy Logo Posted on 2369
Walmart (NYSE: WMT) filed a complaint with the US Patent and Trademark office, regarding the potential logo for Kanye West’s “Yeezy” brand, which it claims resembles its symbol too much. The retailer is concerned that consumers could mix up the “Walmart Spark Design” with the “Yeezy” design.
“As expressed in Walmart’s previous correspondence, Walmart believes the logo design depicted in the Yeezy Application is confusingly similar to Walmart’s well-known spark logo design,” Walmart attorney Erica Goven wrote in a letter to West’s attorneys earlier this month.
The megastore chain claims its Walmart Spark Design is being threatened by Yeezy
Published April 30, 2021
Pierre Suu/GC Images
Walmart has filed formal opposition to Kanye West s bid to trademark his Yeezy logo, with the superstore titan saying the rapper s symbol looks too much like its own stamp.
The retail giant said consumers could mistake the Walmart Spark Design with the Yeezy symbol that s in the same general shape but is expressed in dots rather than solid marks. Download our mobile app for iOS or Android to get alerts for local breaking news and weather. As expressed in Walmart’s previous correspondence, Walmart believes the logo design depicted in the Yeezy Application is confusingly similar to Walmart’s well-known spark logo design, Walmart attorney Erica Goven wrote in a letter to West s attorneys earlier this month.
The megastore chain claims its Walmart Spark Design is being threatened by Yeezy
Published April 30, 2021
Pierre Suu/GC Images
Walmart has filed formal opposition to Kanye West s bid to trademark his Yeezy logo, with the superstore titan saying the rapper s symbol looks too much like its own stamp.
The retail giant said consumers could mistake the Walmart Spark Design with the Yeezy symbol that s in the same general shape but is expressed in dots rather than solid marks. Download our mobile app for iOS or Android to get alerts for local breaking news and weather. As expressed in Walmart’s previous correspondence, Walmart believes the logo design depicted in the Yeezy Application is confusingly similar to Walmart’s well-known spark logo design, Walmart attorney Erica Goven wrote in a letter to West s attorneys earlier this month.
The megastore chain claims its Walmart Spark Design is being threatened by Yeezy
Published April 30, 2021
Pierre Suu/GC Images
Walmart has filed formal opposition to Kanye West s bid to trademark his Yeezy logo, with the superstore titan saying the rapper s symbol looks too much like its own stamp.
The retail giant said consumers could mistake the Walmart Spark Design with the Yeezy symbol that s in the same general shape but is expressed in dots rather than solid marks. Don t miss local breaking news and weather! Download our mobile app for iOS or Android and sign up for alerts. As expressed in Walmart’s previous correspondence, Walmart believes the logo design depicted in the Yeezy Application is confusingly similar to Walmart’s well-known spark logo design, Walmart attorney Erica Goven wrote in a letter to West s attorneys earlier this month.