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PR News | When Crisis Threatens an Influencer-Deal Partnership

How to plan for a crisis before, during and after a partnership with a celebrity.

United statesEric yaverbaumKim kardashianEli lillyKyrie irvingTucker carlsonColorado clubFoot lockerJp morgan chaseElon muskGeneral motorsCrisis communicationsElon muskHate speechHate crimesTucker carlson

Adidas executives reportedly raised concerns about relationship with Kanye West years ago

Adidas' top executives discussed as early as four years ago concerns about continuing the company's relationship with Ye, who legally changed his name from Kanye West.

Eric yaverbaumKanye westKasper rorstedEvan niermanEricho communicationsRed banyanClaman countdownWall street

Twitter was once a necessity for major brands Under Elon Musk, it s now high risk

In a matter of weeks, Musk's ownership has placed Twitter's $4.5 billion in annual advertising revenue in peril.

United statesEric yaverbaumElon muskEli lillyUnited airlinesEricho communicationsWashington postLockheed martinOreo maker mondelezGeneral millsFirst amendment

Adidas exec talks Yeezy design future on earnings call

Harm Ohlmeyer, the CFO of Adidas AG, discussed the future of Yeezy sneaker designs on the retail giant's third-quarter earnings call held on Wednesday.

Eric yaverbaumKanye westEvan niermanEricho communicationsGap incRed banyanClaman countdownFinancial officer harm ohlmeyerYeezy gap

How brands and agencies are reacting to Elon Musk s radical changes at Twitter

As brand safety risks increase, some advertisers are waiting to see whether Twitter will be a respected platform or a free-for-all hellscape.

Saudi arabiaUnited kingdomUnited statesSean edgettStephen kingJean philippe maheuNick caldwellParag agrawalNicole farleySarah personetteJay sullivanJoelm petlinNed segalChris murphyEric yaverbaumLeslie berland

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