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Privacy-Forward, Machine Learning AdTech Pioneer AdTheorent and MCAP Acquisition Corporation Complete Closing of Business Combination
. | December 23, 2021
Suzy, a NYC-based market research software platform, closed a $50m Series D funding.
The round was led by H.I.G. Growth Partners, an affiliate of H.I.G. Capital and joined by existing investors Rho Capital Partners, Bertelsmann Digital Media Investments, Foundry Group, Triangle Peak Partners, and North Atlantic Capital.
With this funding round, Eric Tencer, Managing Director of H.I.G. Growth Partners, will join Suzy’s Board of Directors. In addition, Randall Beard, an individual investor in the Series D round, will also be coming on board to lead Suzy’s newly formed Customer Advisory Board.
The company intends to use the funds to bolster its product offerings, grow its proprietary consumer panel, expand rollout internationally and to new industry verticals, and invest in further accelerating sales and marketing efforts.