entrepreneur. thank you so much for joining us. yeah. what struck me about this with the streit s is they had the opportunity and talked about moving into this new, more modern factory, which clearly would have increased production, decreased maybe employees, and they said no. well, there s a movement afoot. and it started about seven, eight years ago with this book written called small giants. three weeks ago i was at the national convention in san francisco and there s more company that is you think of that want to be great, not necessarily bigger. and what they have they call mojo, so streit s has moe joe mojo and wants to keep the mojo. you think they couldn t keep that if they moved to a big facility? i think it would change. companies change when they change the structure of what they have. yeah, i think it would change. what s neat about them is people were walking by and grabbing matzo. clearly it s a part of the community.
right. this woman obviously values with her heart and soul what the business is about. not just the profits, exactly. and obviously being in that kitchen is what it s about, not promoting herself on social media or buying advertisements or flashy promotions. i have to think that s good for business in many ways, too. every time you eat one of her cookies she wants you to think of her being in the kitchen making that cookie. both of the companies have that. when you eat their products they want you to think of them, not some big fancy modern factory somewhere else. exactly. that s right. when i walk by the streit s factory on the lower east side, i do think of the people making the matzos. when i eat a fantastic toffee or cookie, you can imagine it being made in someone s kitchen. they don t do it because they want to project that image, that s because it is authentic and people can tell that now. thank you so much, you guys. we get a lot of questions here from small bus
hi there, everyone. i m j.j. ramberg and welcome to the start of the seventh season of your business where we give you tips and advice to help your business grow. sbren preyou are ins are faced every day with decisions on how to grow their companies and their own personal changing roles within the organizations. so how do you figure it all out? we met two companies growing by making a conscious decision to stay the same. there s a history here that you just can t duplicate any place else. you re going to get a product that is very similar to the product you had 50 years on the table. our business decisions are solely based on making a quality product. adam and aaron are literally cut from the same cloth. we are in the fourth and fifth generation two. cousins and myself who operate the business on a day-to-day basis. this trio is the driving force behind stripes, the new york-based company well-known for its matzo. we try to stay focused on the original product a
hi there, everyone. i m j.j. ramberg and welcome to the start of the seventh season of your business where we give you tips and advice to help your business grow. sbren preyou are ins are faced every day with decisions on how to grow their companies and their own personal changing roles within the organizations. so how do you figure it all out? we met two companies growing by making a conscious decision to stay the same. there s a history here that you just can t duplicate any place else. you re going to get a product that is very similar to the product you had 50 years on the table. our business decisions are solely based on making a quality product. adam and aaron are literally cut from the same cloth. we are in the fourth and fifth generation two. cousins and myself who operate the business on a day-to-day basis. this trio is the driving force behind stripes, the new york-based company well-known for its matzo. we try to stay focused on the original product a
product. adam and aaron are literally cut from the same cloth. we are in the fourth and fifth generation two. cousins and myself who operate the business on a day-to-day basis. this trio is the driving force behind stripes, the new york-based company well-known for its matzo. we try to stay focused on the original product and stay pretty true to our roots. the family-owned company started by eric streit has been a community staple since opening its doors. we have been down on the lower east side since 1925. our fathers worked here, we are walking the same halls our grandfathers walked, our great-grandfather walked n one case our great-great grandfather walked. you can find a variety of streit s products on the