/PRNewswire/ Lasso (lassoplatform.io), the world s first and only omnichannel platform for healthcare marketing and analytics, has announced the appointment.
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Teads, the global media platform, has unveiled research which investigated just how prepared publishers actually are for the cookieless era – spoiler alert: they really aren’t that prepared. The report covered 451 respondents from 419 of the world’s publishers in 52 countries. Globally, more than 50% of publishers are unclear on how new cookieless solutions will impact their business. Just 24% of publishers say they have a strong understanding of all the new initiatives in the industry and their benefits and drawbacks.
More than 419 of the world’s publisher brands, representing a cross-section of both small and medium sized publishers and the largest media companies, responded to questions about their plans for the deprecation of the cookie and which industry initiatives they’re looking at implementing.
Some like The New York Times have taken a strict interpretation, adopting a conservative approach in complying with the law. Others like ad management firm CafeMedia have taken a looser interpretation of the CCPA’s notoriously ambiguous definition of sale and may eventually find themselves running afoul of regulators.
When California residents request that website publishers stop selling their personal information in accordance with the state’s privacy law, many publishers still use that information to sell targeted ads by passing the data into programmatic ad marketplaces where they have little control over how other companies use that information. Although the publishers are using the Interactive Advertising Bureau’s CCPA compliance framework, the rickety custody of the data they share may put them at risk of non-compliance, making them vulnerable to lawsuits or legal enforcement, according to privacy lawyers.