What drives decisions to move to cloud or hybrid production (as well as decisions to put off the move and stick with traditional on-prem)? LiveSports Jef Kethley, Paramount s Corey Smith, and Warner Bros. Michael Koetter discuss their to-cloud-or-not-to-cloud decision process in this clip from Streaming Media Connect 2022.
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Migrating video infrastructure to the cloud is no simple undertaking for government organizations, schools, and other institutional environments, and even though cloud infrastucture is becoming more mainstream, it s not always the way to go. DiscoverVideo CEO Rich Mavrogeanes discusses some examples of government clients and institutions that have gone in different directions on cloud, vs. on-prem, and why they made the choice they did.
NBCUniversal Senior Director, Ad Innovation Strategy, Advertising and Partnerships William Roberts-Foster discusses how considerations involving consumers and content play into the ever-evolving ad strategies of NBCUniversal and Peacock TV, based on assessments of the mind states consumers bring to different types of premium content in this clip from his keynote at Streaming Media East 2022.
Megan Wagoner of OTT Video CMS provider Vimond discusses the current state of cloud broadcasting and how the pandemic has accelerated migration to the cloud in this interview with Streaming Media s Tim Siglin at Streaming Media East 2022.