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In 2011, noted serial entrepreneur of Silicon Valley, Eric Riles, first launched the book The Lean Startup. The book is now a bible of sorts for global entrepreneurs looking to startup. Ten years on, authors Chiara Spina, Arnaldo Camuffo, and Alfonso Gambardella believe this method can be made better.
Writing for the Harvard Business Review, the authors explain that the lean method calls for startups to learn about customers’ problems and needs, get their feedback, and build an MVP to test the demand, and continue this cycle until the day of the launch. According to them, the lean method is about quick, iterative learning through feedback and experimentation - and then pivoting or moving on when the original idea does not fly.