All brands want to engage in conversation and anticipate the needs of their customers to win their loyalty. They seek to replace reactivity with proactivity, with a market segmentation in order to adapt their offers to shifting customer goals. According to Gartner, more than 50% of contacts will be outbound in 2025.
Canadian-born Eric Leboeuf would usually spend the anniversary of the D-Day beach landings guiding North American tourists in a vintage military jeep to the sites where allied forces invaded France to drive out Nazi Germany in World War Two. For many in the industry, it is the big-spending North American tourists who offer the biggest prize. Leboeuf's company, the Gold Beach Company, has depended on government aid for its survival after tough COVID-19 border restrictions wiped out 80% of its business.
En Normandie, la clientèle américaine manque toujours pour les commémorations du D-Day latribune.fr - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from latribune.fr Daily Mail and Mail on Sunday newspapers.