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Tuesday, 19 January, 2021 - 07:30
A TikTok logo is displayed on a smartphone in this illustration
taken Jan. 6, 2020. (Reuters Photo) Paris - Asharq Al-Awsat
The covid-19 pandemic has urged many cultural landmarks to fashion new means that keep them in touch with their audiences despite the global health restrictions. French museums signed a partnership with TikTok in order to widen their popular base among the app s users, mostly teens, a report by AFP said.
The partnership aims to offer TikTok users, aged between 15 and 25 years, the opportunity to learn more about these landmarks including the Place of Versailles, and the Musée du Quai Branly, and to encourage them to visit these places personally later.
9:10 PM MYT
People walk in front of the Eiffel Tower, on the Trocadero plaza in Paris, during the start of last month s second lockdown in France. Photo: AFP
With France s theatres and museums shut down since Oct 30, TikTok s local office has launched its first live programme of cultural events in partnership with prestigious institutions such as the Versailles Palace, the Chaillot Theater, the Army Museum and the Cinematheque Francaise.
The roster of events, all of which are reimagined for and viewable on TikTok, kicked off Dec 14 under the hashtag #CultureTikTok. They showcased an exhibit about legendary French comedian Louis de Funes at the Cinematheque; a tour of the Picasso Museum; an original show at the Chaillot Theater of National Dance; the Cite Internationale de la BD et de l Image (Comic Book Museum); a tour of Versailles Palace, including the famous Glass Gallery; the Quai Branly Museum; and the Army Museum, which hosts the tomb of Napoleon.
TikTok Unleashes Cultural Venues During France s Lockdown lmtonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lmtonline.com Daily Mail and Mail on Sunday newspapers.