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Spirits Bottle for Veteran-Owned Whiskey Brand Hits its Target
New whiskey brand launched to celebrate all branches of the military uses unique packaging touches throughout, including a canteen-style bottle, a spent cartridge-shaped cap, and a display case designed to look like an ammo crate.
Jan 22nd, 2021 Distilled and packaged in the U.S.A., but conceived of on a rooftop in Baghdad, Iraq, in 2007, Regimental Whiskey pays tribute to all branches of the military, past and present, with the brand’s mission conveyed through a custom canteen-shaped bottle that “feels just right in the hand of a soldier, sailor, airman, or marine,” says the company. But that’s just the beginning of Regimental Whiskey’s military-style attention to detail. From cap to case, the brand employs deliberate design elements throughout to emphasize its military origins.