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Outdoor recreation cooperative, REI, has announced plummeting revenue for 2023. Meanwhile, consumers are tuning to one-stop shops like Cabela's and Bass Pro Shops for gear needs.
REI Co-op reported fiscal year sales of $3.8 billion, a 2.4% decrease from last year. However the compan has invested nearly $270 million back to the co-op community.
SEATTLE (BRAIN) REI Co-op reported a net loss of $311 million in 2023 with yearly revenues declining 2.4% compared with the previous year.According to REI, the loss was because of a commitment to increasing hourly pay for employees, providing member rewards, and a $169 million non-cash valuation allowance against its deferred taxes.The non-cash valuation allowance is a