sports, a sports management company and already snagged its first big name talent, jay-z seen here signing all-star second baseman robinson cano. one business doing better, real estate these days. it took a huge hit during the recession. but in the nation s biggest city, homes and departments are still at skyrocket prices. only thing is inventory is kind of low. now new york real estate agents are getting creative to get the listings. here is cnn s zain asher. reporter: the city that never sleeps is running out of places to sleep in. the low enveiner er tinconv a lot of pressure on brokers to go out and get new listings. reporter: in 2009, there were more than 10,000 manhattan apartments for sale. this year, not even half that many. you walk into an open house and there is 80 people there. reporter: realtors are having to hustle to score a listing. i try not to be too