that s where we put the analysts. she was the director of integration and media targeting for the obama campaign. the hard-core analysts were in that room, for multiple reasons. this was our more top secret work, right you? don t want people to come by and see what was on the screens. we didn t want people to know that the group even existed. the tech team worked algorithms to determine who the persuadable voters were. carol davidson figured out how to get the message to those specific voters. she developed something called the optimizer, which showed her what television shows the persuadables were watching and when. this was sole by some of your cable companies. we were able to get the data from our vendor and ingest it into the system and compare it to the voter fileidate amount of people find this creepy about this much data being out there
none of them are people lose confidence in the data and the old crying wolf syndrome, right? according to angel even big brother faces road blocks. if the government wants to track you, its ability to gather all sorts of private data and to analyze it at massive facilities like this nsa data center still under construction in utah will allow them to do it. there is no human reading going through and looking at your e-mails. it is possible. it is only going to look at things the computer throws out as interesting or important. it is the interaction between cold data and live humans where the synergy takes place. if the failure to connect the dots before the boston bombings was a case where the investigators misread the data it was a different story when the investigators had a more specific idea what to look for. they combed through countless photographs and hours of footage not only allowing them to zero in on the bombers but
and used in a political campaign. at then of the day, you get emails to your house all the time. if you didn t know the person who sends them and they know your name. i can say, hi, peter, this is barack obama. that might be jarring. yes, it would be. it would freak you out. is there a difference or is there a concern about your life? give me an example of a program i might not have expected. judge judy and all over the place. at one point, during the campaign, they were running shows on 60 cable stations and the romney campaign was running on 15. this is a republican consultant, preaching to his party for years about the political power of data. is one side doing better than the other? i don t think this is being ahead and behind. it is on almost two different planets. that s an extreme view, but he s absolutely right.
warned the u.s. about tamerlan about s links. they looked into his personal associations but didn t find enough to consider him a terrorist threat. then when took a trip to are you sha in 2012 to meet with underground groups the fbi missed that. the reason? his name was misspelled on the passenger list. perhaps intentionally. another chance lost to connect the dots. the point is it is one thing to have the data, it is another to understand its significance. when we data mine we are teaching the computer how to go through large amounts of data. gary angel founded sim phonic one of the most experienced players in the data mining game it was recently acquired by ernst and young. i m using a listening tool that collects information on things like at this time. a big part of what angel does deals with scanning the web and analyzing data.
the spy center. that is what jasmin and amy told me he last summer. do you know what they are going to do there? collect data. as good a guess as any for the gargantuan facility. a lot of rumors fly around it is monitoring. but no one knows. we were approached a couple of years ago about possibly bringing water. mark reed is the bluffdale city manager. he was asked to figure out how to supply the center with its extraordinary water requirements. we built a large pump station and then wil built a te million gallon tank to store the water. a three million gallon water tank just to run the air conditioning to cool the computers. the nsa will neither confirm nor deny the specifics but some estimate the facility will be capability of storing five zeta bytes of data.