Your money, your life, your future now becky quick. We begin with whats for dinner from beyond meat to impossible foods, plantbased Protein Companies are growing in popularity but cattle ranchers are fighting back. Jane wells went to a ranch in montana to see what cowboys have to say about this new industry got beef is this weeks cover story. Reporter bretts family has been raising cattle for five generations across wyoming and montana in some of the most beautiful country in america. All i ever wanted to do was be a cowboy. Reporter they are facing a rival with a lot of momentum fake meat made from plants Companies Like beyond meat are tiny compared to a National Beef herd worth an estimated 67 billion but ranchers are taking notice and they have a few beefs. We are not against science. We are not against people wanting to make new products we just want to make sure were on a level and even Playing Field where everybody goes by the same regulations and same rules. Reporter beef number