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How TikTok Keeps You Watching

It’s the most successful video app in the world. Our columnist has obtained an internal company document that offers a new level of detail about how the algorithm works.

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Leaked TikTok Doc Reveals Its Obvious Secret to an Addictive Feed

Among the ongoing cavalcade of lawmakers and laypeople concerned about whether social media algorithms might be rotting their user’s brains,

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How TikTok reads your mind

How TikTok reads your mind
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How TikTok reads your mind

There are four main goals for TikTok’s algorithm: “user value,” “long-term user value,” “creator value,” and “platform value.”

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How TikTok reads your mind

How TikTok reads your mind

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