"This investment is the opportunity for us to produce our own malt and not be dependent on any external sourcing for the Indian malt. It is part of our long-term plan and we always look at the development of our business; how much we can procure from our sister company Chivas Brothers, and what is the perception of the local Indian malt that some of our competitors have started to do the job of producing quality malt in India," said Jean Touboul, managing director at Pernod Ricard India.
French distiller Pernod Ricard plans to invest $200 million to build its biggest Asian distillery in Nagpur, Maharashtra. The distillery will have an annual capacity of up to 13 million litres of Indian malt, according to the maker of Chivas Regal, Glenlivet, and Absolut spirit brands.
Whisky Business! The Rise Of Amazing Indian Single Malts indiatimes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiatimes.com Daily Mail and Mail on Sunday newspapers.
The French firm has already launched an Indian single malt currently being test-marketed in Mumbai and Goa, joining the league of companies such as Diageo and Radico Khaitan that launched high-end local brands such as Epitome Reserve and Rampur.
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