SMEs turn to social media tools to penetrate difficult market
MONEY & MARKET
According to the report, Kenya ranked highest in Sub-Saharan Africa in digital skills. [Courtesy]
Amid the restrictions introduced to stop the spread of the Covid-19 pandemic, small and medium enterprises (SMEs) have gone digital in a bid to boost their market share and grow sales.
Recent studies on Kenya’s SME sector indicate that the majority of the country’s business owners are increasingly relying on digital marketing to reach new clients and navigate a difficult operating environment.
A new report by think tank Genesis Analytics found that a combination of affordable devices, young population and a diverse economy can create a thriving ecosystem for entrepreneurs in the country to growing their businesses despite the existing challenges.
Godzilla Reawakens in Middle-Grade Comics
IDW is building on its longtime relationship with Toho, signing a new licensing deal that expands its classic Godzilla publishing program into younger age brackets; formats include art books, coloring books, and journals; and categories such as tabletop games and puzzles.
The first project under the new agreement is a five-comic middle-grade mini-series called Godzilla: Monsters & Protectors, with the first issue set for release in fall 2021. The series is written by Erik Burnham, with artist Dan Schoening and colorist Luis Antonio Delgado. The plan moving forward is to publish at least one Godzilla book per month, across all age groups.
things are changing all around us. reporter: more than ever at christmas she remains a symbol of longevity and tradition as the windsors look forward to kate s first child and heir to the throne and next year s christmas reunion. nbc news, london. if you plan to head to the movie, you better make sure you have a little ex-tra time becaue many season s blockbusters are clocking in at almost three hours. a report from hollywood. reporter: they are ep ic productions, earning oscar buzz. shall we stop this bleeding? reporter: this year s blockbusters have something else in common. you better block out three hours if you want to see one. as we approach the end of the year, holl s heavyweights are posting hefty run times. spielberg s lincoln clocks in at 2 1/2 hourz.