Dive Brief:
General Mills-owned Epic brand has launched the Beef-Barbacoa Inspired Bar, said to be the first bar to carry the Savory Institute’s Land to Market Ecological Outcome Verification (EOV) Seal, according to an emailed press release. “The beef in this product was raised using regenerative farming practices that improve soil health, biodiversity, and ecosystem function,” according to the brand.
The bar contains beef sourced from White Oak Pastures, which offsets 80% of its greenhouse gas emissions through regenerating soil practices, according to General Mills. It will be sold exclusively on Epic s website and at Whole Foods starting in February with a suggested retail price of $2.99.