immortalized with an on-screen face-off. hello, i m a mac. i m a pc. hi, i m an i.t. guy. what s going on, pc? this pc is getting an upgrade. hey, a camera, nice. personified the pc and the mac and these two characters, stodgy, stiff, uptight, uncomfortable with the pc. pc. okay. justin was young, successful, good looking. everything you would aspire to me if you bought an apple computer. i heard steve jobs saw me in a movie and felt like i reminded him of a version of himself. they approached me about it, they said there was a cool and an uncool architeetype. apple l s iconic ads didn t just poke fun at the competition. they represented an epic battle of the nerds.
they represented an epic battle of the nerds. being cool is very attractive and is very addictive. even the nerds want to be cool. you want to be a cool nerd. bill gates founded microsoft in 1975. steve jobs thought of apple a year later. the rivalry was already decades in the making. bill gates versus steve jobs. bill gates was the computer kid. he grew up in seattle, washington, in a fairly privileged house hole. he was kind of checked out and removed socially from what was going on. we have a name for that today. the computer coding kid. by the time he was 28, he turned the microsoft startup into a power house leasing out the software to other companies. by 1980, microsoft was balling,