When AI went to a client meeting
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Client: Hmmm. Yaar AI.
AI: It will help if you could be a bit more specific.
Client (looks at senior account guy): Yaar you should show AI some great ads to open his mind.
Senior account guy: Actually, AI went through 9.6 million ads in this same category before writing this one.
AI: 9.75 million. But I am still learning.
Client: That s deep. I love that. See, this is good copy. Itâs good. But it lacks punch.
AI: Could you give me an example?
Client: Let me think.what was that line?
The Hinglish factor in Advertising
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Connecting with consumers in their language – How brand communication has evolved
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