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Greenwashing tactics make it difficult for genuinely sustainable businesses to compete against ones that mislead consumers, study finds

Shane timmonsEimear cotterEuropean commissionResearch instituteOffice of evidenceTrinity college dublinBehavioural research unitEnvironmental protection agencySocial research instituteTrinity collegeResearch unitEnvironmental product claimsGreen claims directiveEmpowering consumersGreen transition