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Dubai: Starting Sunday, Dubai will be hosting its first major in-person exhibition of the year – the Arabian Travel Market. It will set the marker on how the city gets back to being the destination of choice for mega-events and more – even with all the guidelines required to keep COVID-19 at bay.
Abu Dhabi has already been on this road, having earlier this year hosted the biennial IDEX (International Defence Exhibition). So, as the UAE and its destinations prepare for a return of in-person events, what would it mean for the virtual exhibition business?
In the second-half of 2020, 3D-based virtual events were all the rage, and it was felt that these would be around well after the world bids farewell to all vestiges of the COVID-19. Have virtual events outlived their use too soon?